1. Overview

Trend Tracker (“we”, “us”, “our”) provides a research and collaboration workspace. This Privacy Policy explains what information we collect when you visit our website or use our platform, how we use it, and the choices you have.

By using Trend Tracker, you agree to the practices described here. If you do not agree, please discontinue use of our services.

2. Data we collect

Account & profile

When you create an account or start a trial, we may collect your name, email address, phone number, company name, and authentication credentials.

Usage & device

We automatically collect technical data such as IP address, browser type, device identifiers, pages viewed, referral URLs, and approximate location derived from IP.

Workspace preferences

If you configure boards, alert settings, or source preferences, we store those settings to personalize summaries and notifications.

Communications

Messages you send us (support requests, feedback, demo inquiries) are retained so we can respond and improve the product.

3. How we use data

  • Provide, operate, and improve Trend Tracker features
  • Generate personalized research summaries and alerts
  • Authenticate users and secure accounts
  • Send product updates, security notices, and service messages
  • Analyze performance, detect abuse, and prevent fraud
  • Comply with legal obligations

We do not sell your personal information.

4. Sharing

We may share information with:

  • Service providers that help us host infrastructure, send email, process analytics, or provide customer support — under confidentiality obligations
  • Legal authorities when required by law, court order, or to protect rights and safety
  • Business transfers in connection with a merger, acquisition, or asset sale, with notice where required

5. Security & retention

We use administrative, technical, and organizational measures designed to protect personal data. No method of transmission or storage is 100% secure; we continuously improve our controls.

We retain data only as long as needed for the purposes above, to provide the service, resolve disputes, and meet legal requirements. When data is no longer needed, we delete or anonymize it.

6. Your rights

Depending on your location, you may have rights to access, correct, delete, or export your personal data, and to object to or restrict certain processing. You may also withdraw consent where processing is based on consent.

To exercise these rights, contact us using the details below. We may need to verify your identity before fulfilling a request.

7. Cookies

We use cookies and similar technologies for essential site functions, preferences, and analytics. You can control cookies through your browser settings. Disabling some cookies may limit certain features.

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